Blending design, wellness, and hospitality, branded residences transform how the world lives and invests.
Blending design, wellness, and hospitality, branded residences transform how the world lives and invests.
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With fall comes new beginnings and a slew of branded residence news from across the Globe. From US-based redesigns and partnerships to European openings, there’s no doubt the branded residence market is taking the world by storm one build at a time.
The talk of the town, the joint venture between Auberge Resorts Collection and Kendall Wilkinson Design marks the design firm’s first resort real estate collaboration in the Napa Valley area. The exclusive partnership allows owners to receive access to Kendall and KWD – whether curating select pieces for a single room or designing the whole home.
“We’ve long admired the Auberge Resorts Collection brand for its impeccable attention to detail, thoughtful luxury, and deep connection to its surroundings, and Stanly Ranch Residences, Auberge Resorts Collection, embodies all of that and more by offering the opportunity to live in a beautifully designed, private home that is immersed in the natural beauty of Wine Country,” said Kendall Wilkinson, Founder and Principal, Kendall Wilkinson Design. “For us, collaborating with Stanly Ranch Residences, Auberge Resorts Collection, is a natural extension of the work we do with our clients who seek that same elevated, intimate lifestyle.”
While new partnerships are brewing at Stanly Ranch Residences, across the pond, luxury buyers are prioritizing access and experiences beyond the walls of their residences…
Buyers are saying no to the allure of on-site amenities, and instead, on the hunt for experience-driven perks. Think private beach club access, VIP tickets to concerts and art fairs, and exclusive social club memberships. Now more than ever, these curated experiences are becoming essential to closing sales at the top end of the market. Research from Knight Frank supports this shift, as properties near private members’ clubs in the U.K. are being whipped up fast by wealthier, international buyers.
Speaking of luxury amenities, another property is expanding in Miami with a slew of wellness options for their residences…
Edge House Miami, a 57-story luxury home-sharing tower designed by Kobi Karp, has officially received approval for their visionary turnkey tower. Edge House Miami’s extensive amenity collection will span across two levels plus a skyline deck, and will include active and tranquil pools, a wellness center with treatment rooms, a private yoga studio, state-of-the-art fitness facilities, and expansive indoor and outdoor lounges. The tower will also feature co-working areas, private meeting rooms, a podcast studio, and a lobby lounge with bar, gourmet coffee, and snack service, complemented by 24/7 valet and concierge services.
“This marks a major milestone as we move closer to bringing a first-of-its-kind living experience to one of Miami’s most desirable neighborhoods,” said William Ticona, Founder & CEO of Grupo T&C. “Edge House Miami represents the future of urban living with a fusion of luxury, flexibility, and thoughtful design that responds to how today’s residents want to live, work, and invest.”
As Miami elevates the living experience for buyers, the celebration of branded residences across the U.S. doesn’t stop there…
On September 25th, South Station Tower marks its official debut with an Unveiling Ceremony. The 51-story mixed-use tower is located over Boston’s most connected and active transit hub, boasting unrivaled vehicular and public transit accessibility. Rising 690 feet above one of Boston’s most seen and recognized landmarks, the building redefines the Boston skyline.
From Boston’s skyline to Dubai’s desert, branded residences continue to make their mark on the world stage…
On September 24th, CG Developers Global, the real estate arm of multinational conglomerate CG Corp Global, signed an agreement with Marriott International to launch the First JW Marriott Residence in Dubai. The event was held at The Ritz-Carlton, DIFC, and marks a significant milestone for the Marriott brand.
And while Dubai is looking skyward, Florence is turning back in time—bringing modern branded living into a medieval masterpiece…
From the Mercer Hotel in New York to the Le Costes in Paris, it’s no secret that Liaigre’s portfolio of clients is anything less than impressive. And now, the design firm are launching their first branded residences in Florence- set to be complete in 2027. The new residences will be located within a medieval era property, and feature 89 hotel rooms/suites and 10 branded residences designed by Liaigre.
“Our vision is to create a destination that not only honors Florence’s unique legacy but also sets a new benchmark for luxury living and hospitality in Europe,” said Liaigre Hospitality Ventures chairman and Symphony director, Anil Thadani.
That’s the latest from the world of branded residences. Thanks for reading, and here’s to the next chapter in luxury living- where hospitality meets home.
