JW Marriott debuts in Portugal at the Palmares Resort in the Algarve, near Lagos. The new five-star hotel offers 172 rooms, a Michelin-starred restaurant, a signature golf course, and luxury residences. Designed for beachside living and wellness, the resort blends ocean views, modern design, and exclusive owner privileges. Residences are set to launch in 2028.
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We’re hot on the heels of another European summer- just in time for a new addition in Portugal’s Algarve region. A fusion of dramatic cliffs and Atlantic waves, JW Marriott Makes Its Portuguese Debut just outside of the charming city of Lagos.
Long-standing Palmares Resort will be home to a new five-star hotel with 172 rooms nestled between the Michelin-starred Al-Sud restaurant, a Robert Trent Jones Jr. signature golf course, and the Atlantic’s endless horizon.
“This JW Marriott hotel will be the brand’s first in Portugal and will be the cornerstone to elevate the Palmares resort and set a new benchmark for the luxury tourism market in the Algarve,” explains Francisco Sottomayor, Norfin Group CEO. “This is reflected in every thoughtful detail, from the carefully selected materials to the sophisticated environment we’ve created for our guests.”
The welcoming sound of the ocean waves and calming views of nature – at Palmares, this is the norm. Not just a residence, the JW Marriott Residences at Palmares represent a lifestyle where beachside tranquility, premier golf, and contemporary luxury converge, all anchored by an exclusive five-star boutique hotel (Palmares Ocean Living & Golf).
From visiting chefs and wellness professionals to a dedicated sommelier and regenerative therapies, residents will have exclusive access to a broad array of bespoke service and immersive programming designed to immerse themselves in the Portuguese way of living.
But that’s not all. The experience will be further enhanced by exclusive privileges such as membership to the Palmares golf course, private beach access, and culturally rich excursions designed specifically for owners, including vineyard tastings and guided stargazing in the surrounding natural reserve.
Timothy Walton, Senior Vice President for Development in Western Europe of Marriott International said: “The signing of JW Marriott Algarve Palmares Hotel & Spa continues to reflect the strong growth opportunities we are seeing for luxury accommodation in Portugal. We look forward to working with the Norfin Group to bring JW Marriott’s legacy of extraordinary service, thoughtful design, and enriching well-being experiences to the stunning destination.”
Just beyond the floor-to-ceiling windows, unspoilt nature awaits. Nestled in the heart of the resort, fully furnished homes showcase neutral tones and wood furnishings by RCR Arquitectes that mimic the beauty of the Algarve coastline. Ocean or golf course views await in the Signature Apartments, with private terraces and access to the beach, course, and Clubhouse.
Featuring a premium design and exclusive access to resort amenities, fully serviced branded residences are set to launch at Palmares Resort in 2028. No further information is available, but stay tuned for more updates!
