Welcome to Branded Living
About Us
Branded Living® is the independent platform for insight, discovery, and enquiries across the $1.2 trillion global global branded-residences sector. We write for the people who shape this market: developers, investors, lenders, architects, and buyers who understand that where you choose to live is a considered decision, not a transaction.
Our work is grounded in data. Branded Living Pro powers the intelligence layer, but what we publish here is always story first. We curate the stories behind the world’s best branded residences and the lifestyle that goes with them: the projects, the people, and the markets that define what branded living means right now, and what it will mean next.
We celebrate what deserves celebrating and ask hard questions about everything else. Because we have no inventory to move, we can afford to be honest.
— Michelle Mastrobattista, Publisher
Our Mission
Through rigorous editorial, original data, and direct access to the people building this market, Branded Living gives its readers the context and perspective they need to make better decisions, ask better questions, and see further than the press release.
We are building the essential resource for everyone who is passionate about branded residences.
Branded Living® is a registered trademark of Brand Paradise, LLC (U.S. Reg. No. 8,412,620, registered August 2026), covering our work in market analysis, real estate marketing, and editorial and directory publishing. We’ve used the name since October 2024, when brandedliving.co first went live.
If you’ve arrived here after seeing a similarly named site elsewhere — this is the original. Branded Living, the registered trademark, is brandedliving.co and brandedresidences.ai, nowhere else.
