ELLE debuts its second branded residence on Dubai Islands, blending Parisian elegance with Dubai’s bold energy. In partnership with ANAX Developments and The One Atelier, the project fuses fashion, architecture, and lifestyle into a luxury living experience. With beachfront access, curated interiors, and cultural flair, ELLE Residences redefines branded real estate in the Middle East.
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One of the world’s most influential fashion brands is making waves in an unexpected arena. ELLE, the global style authority that has shaped cultural conversations for decades, is now reshaping skylines—and Dubai will be its Middle Eastern canvas.
Fresh from the success of its Miami residential tower, ELLE has set its sights on Dubai Islands for its second foray into luxury living. The announcement represents more than just another branded residence project. It signals a sophisticated evolution in how fashion brands are extending their influence into the spaces where we live, work, and dream.
Behind this ambitious venture lies a carefully orchestrated partnership between ELLE’s parent company, the French Lagardère Group, and Dubai-based ANAX Developments. The collaboration speaks to a deeper understanding of how luxury brands must navigate local markets while maintaining global appeal.
Satish Sanpal, Chairman of ANAX Holding, brings a developer’s perspective to the union: “Dubai represents the perfect confluence of innovation, design excellence, and global connectivity. This isn’t simply about attaching a prestigious name to a building, it’s about embodying purposeful living that captures the authentic spirit of the ELLE brand.”
For ELLE, the strategic significance runs deeper than geographic expansion. Constance Benqué, CEO of ELLE International and Lagardère News, frames the project as cultural translation: “We’re merging timeless French sensibility with Dubai’s bold energy, creating an elevated living experience infused with joie de vivre.”
This marks a fascinating moment in branded real estate, where success depends not just on luxury amenities, but on authentic brand storytelling translated into livable spaces.
The architectural vision emerges from an intriguing creative collaboration. The One Atelier, the firm behind luxury residential projects for Dolce & Gabbana, Karl Lagerfeld, and Fendi Casa, will work alongside ARQUINAUT, ELLE’s official architectural partner who conceived the original ELLE Residences concept.
Michele Galli, CEO of The One Atelier, describes the challenge: “We’re channeling ELLE’s Parisian sensibility through Dubai’s dynamic cultural lens. The goal is crafting a residential narrative that resonates both emotionally and culturally with a discerning global audience.”
This represents a sophisticated approach to branded architecture—one that goes beyond superficial styling to create spaces that genuinely reflect brand values. For ELLE, that means integrating the magazine’s signature blend of style, individuality, and cultural sophistication into every design decision.
The Dubai Islands location offers a compelling backdrop for this experiment in lifestyle branding. Residents will experience not just curated interiors and comprehensive wellness amenities, but a complete ecosystem designed around ELLE’s worldview. Think vibrant social and dining spaces that could host the kind of conversations typically found in ELLE’s pages, paired with the seamless integration of fashion-forward design and functional luxury.
The waterfront setting provides direct beachfront access and commanding views of Dubai’s iconic skyline—elements that align with ELLE’s visual language of aspiration and accessibility. The project embodies the brand’s ability to make high fashion feel approachable while maintaining its exclusivity.
The global marketing strategy, led by PIXL Global, recognizes that today’s luxury buyers seek more than just square footage and amenities. “This collaboration creates enhanced value for channel partners and investors alike,” explains Imran Khan, Founder & CEO of PIXL Global. “Both entities bring exceptional credibility, design innovation, and proven integrity.”
The approach reflects a mature understanding of branded real estate, where success depends on authentic brand extension rather than opportunistic licensing deals. ELLE’s track record—spanning 50 international editions and reaching over 250 million people globally—provides the cultural currency necessary for such an ambitious undertaking.
ELLE Residences Dubai Islands arrives at a moment when the boundaries between fashion, lifestyle, and real estate continue to blur. The project represents a sophisticated evolution in brand extension, where media companies leverage their cultural authority to create entirely new living experiences.
For Dubai, already established as a hub for luxury branded residences, the ELLE project adds another layer of international sophistication to its residential landscape. The city’s ability to attract such partnerships speaks to its position as a global crossroads where Eastern and Western sensibilities merge.
As the fashion industry continues to explore new revenue streams and deeper customer relationships, residential projects like ELLE’s Dubai venture may well represent the future of luxury brand engagement—creating not just customers, but residents who live within the brand’s universe daily.
The project’s success will ultimately be measured not just in sales figures, but in its ability to translate ELLE’s editorial vision into lived experience. If successful, it could establish a new template for how media brands expand their influence into the most intimate spaces of their audience’s lives.
Details about sales timelines and unit configurations will be revealed in the coming months, but the foundation has already been set for what promises to be one of Dubai’s most culturally significant residential developments.
