Discover the latest branded residences launches, global luxury real estate trends, and 2026 predictions shaping community-driven living worldwide.
Discover the latest branded residences launches, global luxury real estate trends, and 2026 predictions shaping community-driven living worldwide.
It’s the beginning of a New Year, and we’re excited to delve into the wonderful world of branded residences across the globe. In 2025, luxury builds and powerhouse collaborations seemed to dominate the real estate world, so what’s next? This year’s predictions point to a shift toward community-driven living, deeper commitments to sustainability, and the growing role of AI in shaping how- and when- we live.
Beginning our news in Bangkok, the first SLS-branded residences in Asia-Pacific are set to be unveiled early this year…
Developed through a partnership between Valanti Group and Ennismore, the much anticipated build will take place in one of the city’s most prestigious neighborhoods, with an unveiling scheduled for early 2026. Between Valanti’s prestigious reputation and Ennismore’s portfolio, the goal is to redefine what branded residences can offer in the region. SLS Residences Bangkok Sukhumvit 24 will no doubt follow the ethos of the brand, through playful yet elevated designs and immersive social spaces.
Meanwhile in Central America, Belize Welcomes Six Senses Residences to the Shores of Ambergris Caye…
Just a short plane ride from Belize City, Ambergris Caye is a beautiful spot in the country that boasts crystal-clear waters, lush rainforests, a year-round warm climate, and untouched beaches. Within a 4-hour flight from most major cities, the new residences are perfectly positioned to capture the U.S. market. “We are honored to present discerning buyers with the rare opportunity to own an exquisite oceanfront retreat — a private sanctuary to share and enjoy with family and loved ones,” said John Turley, a Development Partner. Designed by Studio Caban, Six Senses Branded Residences will feature 40 overwater bungalow hotel suites and an exclusive enclave of just 16 private residences set on the pristine island of Emerald Caye.
From an island retreat to a new build in a big city, Nobu Manchester Breaks Ground in the UK…
We announced the news of Nobu Barbuda set to open this year, and now the brand is taking its talents across the pond to the U.K. Co-founded by Robert De Niro and Chef Nobu Matsuhisa, Nobu Residences Manchester will feature the UK’s tallest building outside London, as well as a signature Nobu restaurant, a 160-room hotel and 452 Branded Residences. A cultural metropolis just north of London, Manchester is known for its industrial heritage- which will be evident in the design through centuries-old architecture and modern cuisines. Nobu Hospitality’s Shareholders, commented: “Breaking ground in Manchester is a defining moment for Nobu in the UK — our first venture beyond London, and the introduction of Nobu Residences to this market. This landmark project — encompassing a hotel, restaurant and residences — marks the debut of Nobu Residences in the United Kingdom.”
Meanwhile back in Asia, Banyan Group unveils their new residential brand…
A pioneer in upscale residences, Banyan Group recently announced Bellaguna- a collection of residences designed for year-round living in Phuket. The first project within the brand is the Bellaguna Lake Residences – Lotus, situated on a beautiful lake within Laguna Phuket. “Standalone premium residences have become a rapidly expanding part of our business, and it was important to create a dedicated identity for this segment,” said Stuart Reading, Managing Director of Banyan Group Residences. “Bellaguna marks a new chapter in our evolution – offering refined homes that answer the needs of today’s international lifestyles while maintaining the service standards Banyan Group is known for.”
While a new brand is launched in one continent, another sees a powerhouse collaboration…
Big news for Abu Dhabi, as Royal Development Holding & Radisson Hotel Group unveil Radisson Residences Al Reem Island. Set along a secluded waterfront edge and only 20 minutes to the city center, the property is channeling sophistication with nature-first design- think large balconies, water views, and a mangrove canopy. Tariq Nazzal, CEO of Royal Development Holding, commented: “Radisson Residences Al Reem Island offers a rare opportunity with real momentum behind it. It is the first standalone Radisson Residences worldwide and the first branded residence in Al Reem that will be completed by the end of 2027, marking another step in Royal Development Holding’s mission to craft transformative living environments in the UAE and beyond. This mangrove-front project introduces a model of elevated waterfront living anchored in design integrity, well-being, and community.”
We mentioned it in our 2026 predictions, and now more and more lifestyle brands are dipping their toes in the branded residences market for cross marketing…
We’ve seen it with Jacob & Co, Fendi, Aston Martin, Porsche, and Missoni… and now Bugatti is the next to enter the fast-growing world of branded residences. Announcing its first residential tower in Dubai with the Bugatti Residences by Binghatti. Driven by extreme brand loyalty, the buyer list already includes the likes of Brazilian football star Neymar Junior and opera singer Andrea Bocelli. “For many car or watch enthusiasts, it’s not just about owning the vehicle or the timepiece, but experiencing the brand in their everyday life through real estate,” says Muhammed BinGhatti, chairman of Binghatti Properties.
Over in Europe, two countries lead the way in the branded residences market…
Who wouldn’t want to live along the European coast? It seems two countries have already keyed into the growing demand for homes abroad. With 66 active projects and over 4,100 units, Spain and Portugal are dominating in the European market. Spain’s primary focus is along the Costa del Sol in Malaga/Marbella, while Portugal focuses on the Algarve region.
To elevate the feeling of community, Pendry Tampa Partners with Clique Hospitality to Introduce Dynamic New Dining & Nightlife on the Riverwalk
In Florida, Pendry Tampa and Pendry Residences Tampa (a development with Two Roads Development) have partnered with Clique Hospitality, the acclaimed Las Vegas and Southern California-based group known for creating dynamic dining and nightlife destinations nationwide. One of the trends for 2026 is community and events, so it’s no wonder the group is creating a lineup of food and beverage concepts that will redefine the Riverwalk’s culinary and social scene. From a modern Mexican concept and a sophisticated speakeasy lounge to a stylish poolside dining destination, guests will have their pick. “With Pendry Tampa, we look forward to adding a vibrant culinary experience to the Riverwalk with Clique Hospitality as our partner,” said Michael Fuerstman, co-founder of Pendry Hotels & Resorts. “Together, we’re creating restaurant and bar experiences that feel distinctly of the destination— celebrating the city’s waterfront energy, incredible ingredients and culture—while delivering the modern, design-driven point of view and warm, gracious service that define Pendry.”
And that’s a wrap on this month’s branded residential news– where global partnerships, evolving lifestyles, and design-led thinking continue to redefine how and where we live. As the year continues to unfold, we’ll be watching closely to see which of these trends shape the next chapter of branded living!
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