Middle East

Dubai

The global capital of branded residences

Updated February 12, 2026

Market Overview

Dubai leads the world in branded residence development with 151 schemes—64 completed and 87 in the pipeline. The UAE totals 196 branded residential projects, with emerging destinations in Ras Al Khaimah (24 pipeline schemes) and Abu Dhabi (12 pipeline schemes) showcasing strong future growth beyond Dubai's established market.

Live Market Intelligence

Real-time data powered by BrandedResidences.ai

44
Stories Tracked
14
Active Brands
12
Developers
Positive
Market Sentiment

Brand Presence

Luxury hospitality and lifestyle brands active in Dubai

Mercedes-Benz

4
mentions

St. Regis

4
mentions

Rosewood

2
mentions

Waldorf Astoria

1
mentions

Jacob & Co

1
mentions

Hilton

1
mentions

Shah Rukh Khan

1
mentions

Maison Margiela

1
mentions

Developer Activity

Leading developers in the Dubai branded residences market

1
Binghatti
new_project
5
2
Arada
new_project
2
3
Avenew Development
new_project
2
4
Fakhruddin Properties
new_project
1
5
Mercedes-Benz
new_project
1
6
Bugatti
new_project
1

Neighborhood Deep Dive

Prime locations for branded residences in Dubai

Palm Jumeirah

Iconic island destination
Price/SF
AED 4,000-12,000/SF
HOA Fees
AED 25-45/SF annually
Typical Buyer
Ultra-HNWI, international celebrities
Key Projects: Atlantis The Royal Residences, Six Senses Residences, W Residences

Downtown Dubai

Urban luxury hub
Price/SF
AED 2,500-6,000/SF
HOA Fees
AED 20-35/SF annually
Typical Buyer
Corporate executives, regional families
Key Projects: The Address Residences, Armani Residences, Baccarat Residences

Dubai Marina

Waterfront lifestyle
Price/SF
AED 1,800-3,500/SF
HOA Fees
AED 15-25/SF annually
Typical Buyer
Young professionals, investors
Key Projects: One at Palm Jumeirah, LIV Marina

Business Bay

Emerging luxury corridor
Price/SF
AED 2,000-4,500/SF
HOA Fees
AED 18-30/SF annually
Typical Buyer
Business leaders, regional investors
Key Projects: Dorchester Collection, SLS Residences

Investment Analysis

Financial metrics for branded residences in Dubai

5-7%
Rental Yield
among highest globally
12-18%
Capital Appreciation
annual avg. 2022-2024
80-90%
Absorption Rate
30-60
Days on Market

Tax Considerations

  • No income tax in UAE
  • No capital gains tax
  • 4% property registration (DLD) fee on purchase
  • 5% VAT on new properties (developer sale only)
  • Golden Visa eligibility for AED 2M+ purchases

Development Pipeline

Upcoming and in-progress branded residence projects

Upcoming (2025-27)

  • Atlantis The Royal Residences Atlantis • 231 units • 2025
  • Six Senses Residences The Palm Six Senses • 60 units • 2025
  • Bugatti Residences Bugatti • 182 units • 2026

Under Construction

  • Mercedes-Benz Places
  • Baccarat Residences
  • Marriott Residences

Announced

  • Pagani Residences
  • Cavalli Tower
  • De Grisogono Residences

Buyer Demographics

Who is buying branded residences in Dubai

Buyer Origin

GCC Nationals 25%
Europe 25%
South Asia 20%
Russia/CIS 15%
Other International 15%

Purchase Intent

Investment/Rental 45%
Second Home 30%
Primary Residence 25%

Amenities Evolution

What branded residences offer in Dubai

Standard Offerings

  • 24/7 concierge
  • Valet parking
  • Private pools
  • Beach access
  • Spa facilities
  • Fine dining

Differentiating Features

  • Private marina berths
  • Helipad access
  • Art curation by galleries
  • In-residence butlers
  • Climate-controlled garages
  • Private cinema

Challenges & Considerations

Key factors buyers should evaluate

Market Saturation

  • 87 pipeline projects competing
  • Brand differentiation critical
  • Resale competition emerging

Service Charges

  • AED 15-45/SF annually
  • Premium brands command higher fees
  • Utility costs additional

Regulatory Changes

  • Evolving visa requirements
  • Currency peg to USD
  • Rental market regulations

Market Intelligence

Data from Sotheby's International Realty 2026 Luxury Outlook Report

Dubai continues to demonstrate exceptional resilience and growth, with double-digit price appreciation driven by sustained demand for prime and super-prime properties.
Double-digit price growth reported, with record-breaking villa and branded residence sales reflecting depth of wealth entering the market.
30% of Dubai UHNWIs hold crypto assets, impacting real estate purchasing patterns.
Middle East and Africa projected to see 270% growth in branded residences over the next seven years.

Recent landmark transactions, including several record-breaking villa and branded residence sales, reflect the depth of wealth entering the market. — Leigh Borg, Dubai Sotheby's International Realty

Future Outlook (2025-2030)

Market projections and trends for Dubai

Key Predictions

  • Continued pipeline expansion through 2030
  • Luxury automotive brands entering market
  • Ras Al Khaimah emerging as new destination
  • Sustainability becoming key differentiator
8-12% annual appreciation through 2028
Price Forecast
87 projects in current pipeline
Supply Outlook

Featured Properties

Explore branded residences available in Dubai

pre-construction

ELLE Residences Dubai Islands

Dubai Islands
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Branded Living Insights

In-Depth Analysis

Expert perspectives on Dubai's luxury residence market

February 5, 2025

Beyond Dubai: The Rise of Branded Residences in Saudi Arabia & Egypt

Saudi Arabia counts 49 branded schemes with Riyadh's pipeline-driven growth, while Egypt's 45 developments (40 in pipeline) signal rapid regional expansion.

Read Full Article

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