Branded Living has secured an exclusive first look at the Waldorf Astoria Residences Sarasota ahead of its sales launch today. The 18-story, 86-residence tower marks the hospitality giant’s debut in the market, bringing its legendary service to a full-amenity residential enclave in the heart of downtown. With construction set for late 2026, the project signals a strategic expansion of luxury branded living into Florida’s premier cultural coastal hub.
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In a move that crystallizes Sarasota’s arrival as a premier luxury destination, the Waldorf Astoria Residences Sarasota will officially commence sales today, marking the storied hospitality brand’s first private residential address in the market. Branded Living has secured an exclusive first look at the project ahead of its public debut.
Rising 18 stories at the pivotal downtown intersection of Main Street and Pineapple Avenue, the 86-residence tower is a standalone, residential-only sanctuary. Developed by Jebcore Companies and WMG Development, the project represents a deliberate bet on the city’s enduring appeal, marrying Waldorf Astoria’s legendary service with a design-forward, deeply residential experience.
“This launch represents years of intentional planning around what we view as the heart of downtown Sarasota and one of the most pivotal sites in the market,” said Sadek Omar, Partner at Jebcore Companies. “In partnership with Waldorf Astoria, our focus was on creating something truly distinctive… each element was considered with purpose.”
"In partnership with Waldorf Astoria, our focus was on creating something truly distinctive... each element was considered with purpose."
The design, led by ODP Architecture & Design with interiors by Workshop/APD, translates timeless elegance into a modern, functional form. Residences feature expansive floor plans with 14-foot ceilings, sweeping curved terraces with glass railings, and a meticulous material palette. Key residential appointments include designer kitchens with Wolf and Sub-Zero appliances, private elevator access, and innovative “concierge closets” for discreet parcel management.
The amenity offering, exceeding 60,000 square feet, is curated as an extension of the Waldorf Astoria lifestyle. Anchored by the brand’s iconic Peacock Alley Lounge, the program includes a comprehensive wellness center with spa treatment rooms, Pilates and motion studios, a golf simulator, and private dining. Outdoors, a 25,000-square-foot “garden in the sky” will feature a resort-style pool, hot and cold plunge pools, and a Florida Pavilion for entertainment.
The development narrative underscores a long-term conviction in Sarasota’s trajectory. Curt Frost, President and CEO of WMG Development, noted the site was safeguarded for years before the vision was fully formed. “We believed in the importance of protecting this corner of downtown Sarasota for the right use… That commitment guided every decision.”
This launch arrives as Sarasota solidifies its reputation, with Siesta Beach consistently topping global rankings and the city gaining recognition for its cultural depth, dining, and quality of life. The project taps into the growing demand for full-service, branded residences in markets that offer both natural beauty and sophisticated urban infrastructure.
The Waldorf Astoria Residences Sarasota enters the market at a telling moment. It reflects a strategic expansion of luxury hospitality brands beyond traditional feeder cities into high-conviction, high-amenity locales. For the discerning buyer, it offers a compelling proposition: the unassailable service pedigree and global network of Waldorf Astoria, coupled with the privacy and permanence of a deeded residence in one of Florida’s most culturally rich coastal hubs.
With construction anticipated to begin in late 2026 for a 2029 delivery, and residences priced from $2.2 million, the project is positioned not just as a new building, but as a definitive new standard for branded living on Florida’s Gulf Coast.
Sales are exclusively represented by Michael Saunders & Company.
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