Step inside the world of Barneys New York Residences in Tulum with an exclusive first look at the iconic brand’s debut in luxury real estate. Nestled in the lush enclave of Lúum Zama, these residences redefine elegance by blending Barneys’ timeless sophistication with Tulum’s natural beauty and eco-conscious design.
Authentic Brands Group (Authentic), a global brand development and licensing company, unveils a partnership with Sequence Tulum to introduce the first Barneys New York branded residences in Tulum, Mexico. LocoLuxury, Tulum’s premier luxury hospitality company, will oversee the management of the Barneys New York Residences.
“We are thrilled to partner with Sequence Tulum to bring this extraordinary project to life,” said Ber-tia Barron, SVP, Luxe Brands at Authentic. “The Barneys New York Residences merge the beauty of Tulum with the iconic style and sophistication of Barneys, providing a truly elevated living experience.”
Nestled within the prestigious community of Lúum Zama, the residences blend modern design with the renowned Barneys New York brand experience. The gated community is designed to offer an authentic experience centered around nature, with green space for relaxation, views of the surrounding jungle, and top-notch amenities. Inside the privileged subdivision of Aldea Zamá, Lúum Zama is close to the main streets with direct access to archaeological sites, hotels, restaurants, beaches, cenotes, and the Tulum downtown area.
Barneys New York, founded in 1923 in Manhattan, was long considered a beacon of sophistication and avant-garde fashion. Known for its flagship store on Madison Avenue, Barneys was a cultural icon that introduced American shoppers to high-end designers like Giorgio Armani, Comme des Garçons, and Prada. Its curated selection of luxury goods and cutting-edge fashion cemented its place as a trendsetter in the retail world.
Despite its legendary status, Barneys faced financial challenges in the 2010s, leading to its closure in 2019. For many, the end of Barneys symbolized a loss of one of the most iconic names in luxury retail. However, the brand has found a new way to connect with its devoted followers. Under Authentic Brands Group, Barneys is making a comeback—not as a retailer, but as a purveyor of lifestyle experiences.
Barneys New York Residences mark a bold new chapter for the brand, allowing enthusiasts to live within the ethos of the iconic name. This evolution reflects the growing trend of branded residences, where heritage and lifestyle intersect, offering buyers not just a home, but a piece of the brand’s storied history.
“Each residence offers an unparalleled blend of luxury and cultural immersion,” said Daniel Briman, CEO of Sequence Tulum. “From the serene natural surroundings to the bespoke services, we’ve designed every detail to embody the spirit of Tulum while delivering the sophistication and legacy of the Barneys New York brand.”
The ten beautifully designed units include eight 4-bedroom residences and two 5-bedroom penthouses. With their own distinct color palettes, each unit is crafted with luxury and comfort in mind. A nature-inspired feel is brought to life through spacious interiors and expansive windows that provide breathtaking views of the nature of Tulum.
The building’s distinctive façade showcases large windows, expansive balcony areas, and a spiral staircase. The neutral grey hues of the residences offer a drastic contrast against the lush surroundings. Tile flooring and marble designs flow effortlessly through the spaces. Ample outdoor areas and pools further elevate the idea of indoor-outdoor living.
Redefining luxury living, Barneys New York Residences in Tulum offer access to state-of-the-art amenities. Residents are welcome to relax in the confines of the Tuuch Spa and enjoy their ice bath, jacuzzi, hammam, and sauna amenities. Each residence also comes with a dedicated concierge, private chef options and personalized experiences tailored to guests’ preferences.
Tulum has emerged as a sought-after destination for its pristine beaches, lush jungles, and serene atmosphere. To ensure its natural beauty endures for generations to come, the community has embraced sustainability as a cornerstone of development.
Projects like Lúum Zama prioritize eco-conscious design and preservation, with 60% of the jungle preserved as untouched land. These efforts reflect Tulum’s dedication to harmonizing modern living with the area’s unique natural environment, offering residents a sanctuary that blends luxury and sustainability.
