North America

New York

Where branded residences began

Updated February 12, 2026

Market Overview

New York pioneered the branded residence concept with the Sherry-Netherland in 1929. Today, Manhattan offers the most sophisticated selection of branded properties, from classic Fifth Avenue addresses to contemporary Hudson Yards developments.

Live Market Intelligence

Real-time data powered by BrandedResidences.ai

45
Stories Tracked
8
Active Brands
12
Developers
Positive
Market Sentiment

Brand Presence

Luxury hospitality and lifestyle brands active in New York

Four Seasons

12
mentions

Ritz-Carlton

9
mentions

Aman

7
mentions

St. Regis

6
mentions

Developer Activity

Leading developers in the New York branded residences market

1
Related Group
new project, sales milestone
8
2
Fortune International
construction update
6
3
Terra Group
new project
5

Neighborhood Deep Dive

Prime locations for branded residences in New York

Central Park South

Iconic park-view addresses
Price/SF
$4,000-8,000/SF
HOA Fees
$3.00-5.00/SF monthly
Typical Buyer
International billionaires, hedge fund principals
Key Projects: 220 Central Park South, One57, The Plaza Private Residences

TriBeCa

Celebrity enclave with warehouse luxury
Price/SF
$3,000-6,000/SF
HOA Fees
$2.50-4.00/SF monthly
Typical Buyer
Entertainment executives, tech founders
Key Projects: Aman New York Residences, 443 Greenwich

Hudson Yards

Modern vertical community
Price/SF
$2,500-4,500/SF
HOA Fees
$2.00-3.50/SF monthly
Typical Buyer
Finance professionals, international buyers
Key Projects: Fifteen Hudson Yards, 35 Hudson Yards, The Cortland

Midtown East

Classic Manhattan prestige
Price/SF
$2,800-5,500/SF
HOA Fees
$2.50-4.50/SF monthly
Typical Buyer
Corporate executives, diplomats
Key Projects: St. Regis Residences, The Waldorf Towers, One Beacon Court

Investment Analysis

Financial metrics for branded residences in New York

2.5-3.5%
Rental Yield
4-6% annually
Capital Appreciation
70%
Absorption Rate
180-365 days
Days on Market

Tax Considerations

  • ~1.1% of assessed value
  • 1-4.15% on purchases $1M+
  • 1.425% state, 1% city over $500K
  • State + city tax on rental income

Development Pipeline

Upcoming and in-progress branded residence projects

Upcoming (2025-27)

  • Aman New York Residences Aman • 22 units • 2024
  • The OWO Residences Raffles • 85 units • 2025
  • Mandarin Oriental Residences Fifth Avenue Mandarin Oriental • 69 units • 2026

Buyer Demographics

Who is buying branded residences in New York

Amenities Evolution

What branded residences offer in New York

Standard Offerings

  • 24/7 Concierge
  • Private Fitness Center
  • Residents Lounge
  • Valet Parking

Challenges & Considerations

Key factors buyers should evaluate

High Entry Price

Carrying Costs

Market Volatility

Market Intelligence

Data from Sotheby's International Realty 2026 Luxury Outlook Report

New York ranks #2 globally for ultra-high-net-worth individuals seeking second homes, behind only Miami.
Downtown Manhattan penthouse under contract for $87.5M demonstrates sustained appetite for premium properties.
Luxury real estate positioned for continued outperformance, with growing international homebuyer activity and larger percentage of all-cash sales at the higher end.
Generational wealth transfers reaching $124 trillion through 2048 are driving luxury real estate demand, with younger buyers increasingly active.

Future Outlook (2025-2030)

Market projections and trends for New York

Featured Properties

Explore branded residences available in New York

Waldorf Astoria

The Towers of the Waldorf Astoria

Park Avenue, Manhattan
Learn More →
Aman

Aman New York Residences

Fifth Avenue, Manhattan
Learn More →
Four Seasons

Four Seasons Private Residences New York Downtown

Tribeca, Manhattan
Learn More →

Industry News

Recent headlines from New York's branded residence market

09
Feb

New Luxury Residences Announced in New York

Four Seasons
07
Feb

Record-Breaking Sale at Premium Tower

Ritz-Carlton
05
Feb

Strong Pre-Sales Reported for New Development

Aman

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Market Intelligence by BrandedResidences.ai