ELLE debuts in South America with Casa ELLE in Brooklin and ELLE Collection in Boa Vista, São Paulo. In partnership with Meira Mattos, The One Atelier, and ARQUINAUT, these luxury residences blend fashion, design, and Brazilian culture to redefine branded living. Discover ELLE’s bold expansion into immersive, design-led homes in one of the world’s most dynamic cities.
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São Paulo, a city pulsating with creativity and cosmopolitan energy, is set to welcome two groundbreaking residential projects that marry the iconic vision of ELLE with Brazil’s vibrant spirit. The announcement of Casa ELLE in Brooklin and ELLE Collection in Boa Vista marks the brand’s first foray into South America, signaling an ambitious expansion of its global branded living portfolio. These developments, crafted in collaboration with leading Brazilian developer Meira Mattos and brought to life by The One Atelier and ARQUINAUT, promise to redefine luxury living in one of the world’s most dynamic urban landscapes.
Since its inception, ELLE has transcended its roots as a fashion and lifestyle publication to become a cultural touchstone, influencing design, hospitality, and now, residential living. The launch of these two São Paulo projects reflects the brand’s commitment to immersive, design-led experiences—spaces that resonate with the sophistication and editorial elegance synonymous with ELLE.
Constance Benqué, CEO of ELLE International and Lagardère News, captures the essence of this venture: “We are proud to bring ELLE’s distinctive lifestyle vision to São Paulo, a city renowned for its cultural richness, creativity, and energy. These two new projects mark an exciting step forward in the global evolution of our brand. By blending fashion, style, and flair with architectural excellence and hospitality, we found in Brazil’s vibrant spirit the perfect backdrop for our next destination.”
Nestled in the upscale enclave of Brooklin, Casa ELLE emerges as a contemporary sanctuary where organic forms and expressive interiors converge. The design, inspired by Brazil’s raw beauty and bold cultural identity, seeks to harmonize structure and sensuality. Fluid lines, natural materials, and open spaces will define the residences, channeling the confident energy of both ELLE and São Paulo itself.
The neighborhood’s cosmopolitan character provides an ideal setting for Casa ELLE, where residents will enjoy curated amenities such as wellness studios, rooftop lounges, and co-working spaces—each detail meticulously crafted to reflect a seamless blend of global sophistication and local artistry.
In the verdant, tree-lined district of Boa Vista, ELLE Collection will introduce a limited series of homes that celebrate high-end tropical living. Drawing from a palette of natural materials and Brazilian craftsmanship, the residences will embody an ethos of expressive minimalism. Exotic textures, warm palettes, and bespoke finishes will pay homage to the country’s rich artistic heritage while offering a serene escape within the urban fabric.
Bruno Meira Mattos, Founder & CEO of Meira Mattos, shares his enthusiasm for the collaboration: “São Paulo is a city that thrives on culture, style, and modernity, and we are delighted to partner with ELLE Residences, who share our values and focus on quality. Through this unique collaboration, we will create beautiful spaces that deliver a celebrated lifestyle, hospitality, and wellness offering which is set to become Brazil’s most sought-after address.”
The partnership between ELLE Residences and Meira Mattos is underpinned by a shared ambition: to elevate branded living through innovation, sustainability, and forward-thinking design. The One Atelier, renowned for translating luxury brands into architectural masterpieces, has played a pivotal role in shaping the vision for these projects.
Michele Galli, CEO of The One Atelier, elaborates on the design philosophy: “These exceptional São Paulo projects reflect ELLE’s bold editorial identity while staying deeply attuned to the local context. Our design approach is inspired by the world-famous Brazilian verve, resulting in residences that bring a unique energy and sense of place. The new developments will blur the lines between private member clubs, wellness hubs, and the home, with exceptional hospitality services and experiences to rival the best clubs in the world.”
The dual launch arrives at a moment of renewed momentum in Brazil’s luxury real estate market. As one of the fastest-growing sectors globally, demand for branded residences is surging, with São Paulo emerging as a premier destination for discerning investors. The city’s dynamic cultural scene, architectural heritage, and expanding base of high-net-worth buyers make it an irresistible hub for international development.
With sales timelines and further architectural details to be unveiled in the coming weeks, the anticipation for Casa ELLE and ELLE Collection continues to build. These projects represent more than just residences—they are a testament to the power of collaboration between visionary brands, architects, and developers. Together, they are crafting spaces that transcend traditional living, offering an immersive lifestyle where design, culture, and community intersect.
As ELLE Residences expands its global footprint, its São Paulo debut stands as a bold statement—a celebration of Brazilian soul, editorial elegance, and the art of living beautifully.
Lagardère Group, the parent company of ELLE, is an international powerhouse with operations spanning publishing, travel retail, and media. The ELLE brand, with 50 editions worldwide, reaches over 250 million people, making it the world’s leading female media brand.
Meira Mattos, a stalwart of Brazilian real estate, has delivered over 1,000 units, each embodying a commitment to sophistication and unparalleled craftsmanship.
The One Atelier and ARQUINAUT bring their expertise in luxury branded real estate, ensuring that every detail of these residences reflects the highest standards of design and innovation.
For more information, visit www.lagardere.com and www.elleinternational.com.
