Michele Galli, CEO of The One Atelier, shares how he’s redefining luxury living through bespoke branded residences. From collaborating with iconic brands like Fendi Casa and Armani/Casa to integrating wellness and hospitality into design, Galli offers an exclusive look at the trends shaping this dynamic sector.
With a glittering career spanning decades in the luxury property industry, Michele Galli has earned a reputation as a trailblazer, known for his leadership, vision, and unparalleled attention to detail. As CEO of The One Atelier, Michele has transformed the landscape of branded real estate, redefining what it means to create ultra-luxury living spaces that are as unique as the brands they represent.
Under his guidance, The One Atelier has become the go-to partner for some of the world’s most iconic names in fashion and lifestyle, including Dolce & Gabbana, Fendi Casa, Armani/Casa, and Karl Lagerfeld. Michele’s deep understanding of the evolving desires of today’s luxury consumer has propelled The One Atelier to the forefront of the industry, delivering bespoke solutions that blend exceptional design, innovation, and exclusivity.
We sat down with Michele who shared his insights into the dynamic world of branded residences, the benefits it offers buyers, and why it remains the most exciting asset class in luxury property today.
“My journey into luxury real estate began with a deep appreciation for craftsmanship, exclusivity, and the transformative power of design. Starting out in general contracting, I honed my skills managing ultra-luxury private residences and high-end projects. Over time, my career evolved toward branded real estate, where I could merge my technical expertise with a passion for creating spaces that embody luxury and individuality. Leading The One Atelier has allowed me to bring this vision to life on a global scale, partnering with some of the most iconic names in fashion and lifestyle to redefine what luxury living means.”
“As CEO, my role is to drive The One Atelier’s vision of delivering unique and tailored luxury real estate projects which resonate deeply with the modern buyer. I oversee all aspects of our operations, from brand scouting and concept development to architectural consultancy and project delivery. Our approach is truly bespoke, ensuring that each project captures the essence of the brand we’re collaborating with while addressing the specific desires of the target demographic. It’s about pushing boundaries and setting new benchmarks for excellence in branded real estate.”
“The One Atelier stands apart because we seamlessly blend branded identity with architectural and interior design mastery. Each project is treated as unique, and we carefully curate the aesthetics, partners, and services to achieve unparalleled results. We’ve had the privilege of collaborating with globally recognized brands like Dolce & Gabbana, Fendi Casa, Armani/Casa, and Karl Lagerfeld, creating residences that are more than homes—they’re embodiments of a lifestyle. This depth of expertise, combined with our understanding of the modern luxury consumer, makes us an industry leader.”
“The branded residences sector has undergone extraordinary evolution over the past decade. Initially concentrated in a few global hubs, these properties are now appearing in a wider range of locations, including emerging markets across the Middle East, Asia, and Africa. This growth is driven by the increasing wealth and the growing demand for properties that combine prestige with personalised design.
The appeal has expanded beyond luxury hospitality brands to include partnerships with fashion, automotive, and lifestyle leaders. Buyers today seek more than just homes—they want spaces that reflect their values, align with their fast-paced lifestyles, and offer exclusive amenities. This movement has elevated branded real estate into the most exciting asset class in the luxury property sector, with innovation and personalization at its core.”
“Branded residences offer an unmatched combination of prestige, quality, and lifestyle. Buyers benefit from the cachet of owning a property associated with a globally recognised brand, which is likely to enhance the property’s value over time. These homes provide bespoke design, master craftsmanship, and access to exclusive services and amenities such as personalised concierge, private wellness facilities, and cultural experiences.
For many buyers, trust is a key factor. The partnership with a luxury brand provides assurance of quality, attention to detail, and a unique lifestyle. In an increasingly competitive market, these factors reduce perceived risks and create a level of confidence that is hard to replicate.”
“Branded real estate will continue to grow as the most exciting prime market asset globally. We expect demand will expand in frontier markets where economic development and wealth accumulation are driving interest.
We also anticipate wellness and hospitality-driven concepts to play a defining role in the evolution of branded residences. Modern buyers value health, well-being, and unique experiences. Projects which seamlessly integrate holistic wellness features such as private spa facilities, state-of-the-art fitness centres, and tailored wellness programs will be most in demand.
Additionally, personal concierge teams, dining experiences, and curated cultural events will redefine how residents engage with their homes. These concepts not only enhance convenience but also create a sense of belonging and community, which is integral to the lifestyle.
At The One Atelier, we are focused on designing residences that seamlessly blend these wellness and hospitality elements with exceptional craftsmanship and brand prestige. As the market evolves, our goal is to continue delivering transformative living experiences that meet the aspirations of the world’s most discerning buyers.”
Michele Galli’s vision and leadership have positioned The One Atelier as a pioneer in the branded real estate market, shaping the future of ultra-luxury living. With a keen eye on emerging trends and a deep respect for the brands they collaborate with, The One Atelier continues to set new standards in design and innovation.
