Step inside Rosewood Residences Beverly Hills—17 ultra-luxury homes designed by Thomas Juul-Hansen and managed with Rosewood’s signature service. In an exclusive interview, developer Genghis Hadi reveals how the project blends modern elegance, Beverly Hills heritage, and a sense of community.
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Nestled in the heart of Beverly Hills, the highly anticipated Rosewood Residences Beverly Hills is not just another luxury address—it represents a new era in branded residential living. Developed by Nahla Capital and GPI Companies, this collection of 17 ultra-luxury homes is Rosewood Hotels & Resorts’ first standalone residential project in the United States.
To understand what makes this development a benchmark in modern living, we spoke with Genghis Hadi, Managing Principal and Co-Founder of Nahla Capital. Hadi shared his vision for the project, the significance of its location, and what sets Rosewood Residences Beverly Hills apart in the world of branded residences.
Why Beverly Hills for Rosewood’s first U.S. standalone residential project?
For Rosewood’s first U.S. residential development, the choice of Beverly Hills felt inevitable. “Los Angeles, specifically Beverly Hills, represents the pinnacle of luxury, exclusivity, and sophistication,” Hadi explained. “It’s a globally recognized destination renowned for its ideal climate, vibrant cultural scene, and proximity to world-class shopping, dining, and entertainment. True to Rosewood’s A Sense of Place® philosophy, the design of Rosewood Residences Beverly Hills blends local influences with timeless luxury.”
Hadi praised the architectural vision of Thomas Juul-Hansen, saying, “He skillfully harnessed the city’s favorable climate, incorporating oversized windows and expansive outdoor spaces to create a seamless connection between the indoors and outdoors.” The residences, he added, “fuse contemporary and classic elements, delivering a residence that feels modern yet timeless—luxurious yet clean—mirroring Beverly Hills itself.”
How does the development balance community and privacy?
The project is tailored for discerning buyers who value both privacy and connection. “Rosewood Residences Beverly Hills cultivates a unique sense of community by offering highly personalized and curated experiences that balance exclusivity with intimacy,” Hadi said. With just 17 residences, this boutique development ensures a close-knit environment where residents feel part of the trusted Rosewood brand.
Yet privacy remains paramount. “Discreet features such as private entrances, separate service elevators, and 24/7 security allow residents to enjoy the benefits of community while retreating into their personal sanctuaries,” Hadi noted. He described amenities like the rooftop pool and communal spaces as opportunities for relaxed interaction, while services such as “paparazzi-proof parking” and a well-connected House Manager cater to residents’ desire for discretion.
Who is the Rosewood Resident?
Hadi described the ideal resident as “among the world’s most perceptive and discerning buyers, seeking a lifestyle that epitomizes elegance and ease.” He noted that many prospective residents are downsizing from larger estates, drawn by the convenience and security of a fully serviced condominium. “These buyers want the high-end amenities and services of a five-star hotel but with the comforts and privacy of a home,” Hadi said.
The development also appeals to international buyers seeking a second home in Beverly Hills. “Rosewood Residences offers a hassle-free lifestyle supported by world-class staff, which is a major draw for those seeking effortless luxury,” he explained.
How does the project honor the legacy of its location on the historic Friars Club site?
“The Friars Club was synonymous with an exclusive, influential clientele,” Hadi said. Founded in the early 20th century as a private club for entertainers, the Friars Club became known for its legendary roasts, celebrity members, and status as a gathering place for Hollywood’s elite. “Rosewood Residences pays homage to that legacy by continuing the tradition of serving a distinguished demographic in a similarly high-caliber environment. ”
The design merges timeless elegance with modern features, reflecting Beverly Hills’ reputation as a hub for style and sophistication. “We didn’t just want to offer residences; we wanted to create a community, much like the Friars Club once did,” Hadi added.
What kind of lifestyle do you envision for Rosewood residents? How do the residences, amenities, and location support that vision?
“Rosewood Residences Beverly Hills is designed for a lifestyle that embodies effortless luxury and highly personalized service,” says Genghis Hadi. From the moment residents arrive, they experience a five-star standard of living, complete with amenities like a 50-foot rooftop pool, a state-of-the-art fitness center, and elegant spaces for entertaining.
Complementing these features, a suite of a la carte services—including housekeeping, turn-down service, personal training, in-residence spa treatments, and private chef arrangements—elevates daily life, making it seamless and enjoyable.
The residences’ location near Beverly Hills’ famed Golden Triangle places world-class shopping, dining, and entertainment just steps away. “This combination of unparalleled service, exclusive amenities, and an enviable location creates a lifestyle that is both luxurious and highly convenient,” Hadi explains.
Inside the Residences
Spanning four stories, Rosewood Residences Beverly Hills is a masterclass in design and craftsmanship. Danish architect Thomas Juul-Hansen brings his globally recognized touch to both the exterior and interiors, using materials of the highest quality to create a space that is both contemporary and classic. The building is constructed with Jura limestone sourced from Germany and marble hand-selected from Greece, including Dionysos white marble used in the kitchens—the same stone that graces the Parthenon.
Each of the 17 homes, ranging from 3,000 to over 7,000 square feet, features direct elevator access, oversized kitchens with custom double islands by Molteni&C, and expansive terraces designed to seamlessly blend indoor and outdoor living. Six residences include private pools with spas, outdoor kitchens, and ample terraces for alfresco entertaining. Every detail has been considered, from underfloor heating in the bathrooms to wide-plank white oak flooring and Venetian plaster walls.
Exceptional Amenities
Amenities at Rosewood Residences Beverly Hills elevate the experience to that of a luxury resort. The rooftop boasts a 50-foot pool and spa with sweeping views of Beverly Hills, while the fitness center is equipped with state-of-the-art equipment, a personal training area, and abundant natural light. Communal spaces, including indoor and outdoor kitchens, a bar and lounge with a feature fireplace, and private dining areas, can be reserved for entertaining.
Residents also gain access to the Rosewood Reserve program, offering exclusive privileges such as preferred rates, complimentary upgrades, and VIP treatment at Rosewood properties worldwide. The dedicated Rosewood Residential Team ensures every need is anticipated, providing concierge services, in-residence spa treatments, and private chef arrangements.
The Beverly Hills Lifestyle
Located at 9900 South Santa Monica Boulevard, the property offers proximity to the Golden Triangle’s renowned shops, restaurants, and cultural landmarks. From designer boutiques on Rodeo Drive to acclaimed dining and entertainment options, residents have the best of Beverly Hills at their doorstep.
For more information, visit Rosewood Residences Beverly Hills.
